|In November 2002, WHP had designed and handed over
Mamas & Papas 16th superstore at Team Valley, Gateshead and the
retail concept was under review to allow further expansion into city
centres and, particularly shopping mall units.
|A group of four mall stores, from Basingstoke (243m2)
through Reading (384m2), Birmingham Bullring (883m2) to Meadowhall
(325m2) demonstrates the evolution of the small stores concept during
|Setting aside the Bullring, - which at 883m2 is not
a typical mall store, the other three retain many of the established
superstore features: rear stockroom mezzanine – forming a lower-ceiling
nursery area, high ceiling “outdoor area”, wall display
bays, room sets and car seat demonstrator.